XI. Audi Q7 - Projection of Greatness
What did we create?
To weave together the perfect story we created an immersive experience consisting of:1 x :90s long-form content video
1 x :60s behind the scenes video
20 x bite sized videos - leveraged for both paid & organic social incl. YouTube Trueview
Digital banner campaign (retargeting media)
CRM campaign
Website content
Go mountain climbing with the Audi Q7 and check out the hero film and behind the scenes footage below.
Why is this project one of my faves?
This was my first major project at Zulu Alpha Kilo in Toronto, and my first crack at developing an integrated channel strategy for a major brand. Not to mention, the thrill of orchestrating a production at the peak of a mountain in the Canadian Rockies.I was able to really hone in on my strategic planning skills for this campaign, leading an integrated agency process, including creative, media and PR. Through leaning on my reporting and KPI setting skills, we developed a channel strategy that blew all of Audi Canada’s benchmarks out of the water once the campaign launched.
What role did I play?
Account Supervisor - Zulu Alpha KiloOnce a coordinator, always a coordinator.
This project was a labour of love for both myself and the agency, there were so many moving parts, a million intricate details. It was imperative to have a sound project manager with strategic insight to keep this beast moving. I employed processes to ensure that all parties were keeping in contact throughout the duration of the project on a regular basis, creating opportunity for action at every touch point. I worked directly with Strategic teams to develop an immersive digital channel strategy, developed a bi-weekly reporting template designed in a manner to learn and pivot immediately.
How did I add value to the project?
Coordinator.With countless competing projects on the agency’s docket, I made sure that this project was always prioritised and never left behind.
Who did I learn from?
Marketing: Christian Schueller, Gene Fong, Mark MendesChief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Creative Director: Jon Webber
Art Director: Allan Mah
Strategy: Jamie Cuthbertson, Jenn Breton, Samantha Kamiel
Account Planning: David Tremblay
Home